ABOUT
My goal is straightforward – to help serious business owners generate more clients!
Keith Wasserstrom is an executive business coach. He helps frustrated business owners, leadership teams, and executives manage their businesses more efficiently with clarity, alignment, accountability, productivity, and both personal and financial freedom. So, executives, leadership teams, and owners can enjoy growing their businesses in an environment that fosters respect, fun, and personal success, while the leadership team knows exactly what needs to get done and exactly who needs to do it. So, the owner or chief executive can spend more time doing things he or she loves rather than working on the nitty gritty of the business. Keith joined System & Soul to help leadership teams of businesses cut through the clutter and chaos and help them with their systems (structure and processes—how they deliver their products and services), their identity (their values; and where the thing they do best intersects with what they are most passionate about), their people (make sure the right people are in the right seats; and make sure they are aligned with the Company’s mission, culture, and values), and their accountability (measuring the progress of the company, teams, and individuals on a weekly, quarterly, and annual basis) to make sure the company and its employees are performing optimally in an environment that supports personal growth and development.
Keith graduated from the Wharton School of Business (majoring in Accounting, Finance and Public Policy & Management) and Penn Law. He served as President of the Student Government, serving on the Board of Trustees (ex oficio), and Captain of the Cheerleaders. Keith spent more than 15 years heading up M&A and Securities practices for some of the world’s largest and most prestigious law firms. He was also managing partner of his own law firm with over a dozen lawyers and staff members. Keith represented dozens of public and private companies, including many health care and technology companies, handling their securities, mergers and acquisitions, and financing needs, among other things, including IPOs, public and private equity and debt offerings (in excess of $35 Billion), licensing, leasing, intellectual property, movie financings, compliance, and HR. Keith’s entrepreneurial endeavors include founding Warranty of America and A/C Innovations (which owns patents for an innovative water-based filtration system that replaces the billions of air filters that now litter landfills worldwide). Keith also spent two years working at his father’s and sister’s certified public accounting firm, while also publishing and editing a South Florida regional weekly newspaper. Keith currently serves on several boards, including ZOA (Florida), America-Israel Chamber of Commerce (Florida Chairman), and the Alliance of Blacks and Jews (Founder). Keith is also the creator of “Africa Bonds” which will fund socio-economic projects throughout Africa, as part of the Alliance of Blacks & Jews, where he is also part of the controlling group of the world’s largest conservation forest, 25M Hectares, which will produce over $5B per year in carbon credit sales, as well as provide over 500 million African villagers with needed schools, hospitals, roads, bridges, electricity and clean water. From 2014-2020, Keith served as Chief Counsel to a small family office with extensive real estate holdings and a dozen operating companies, including Advanced Loan Technologies, Debt.com and FinancialApps.com. Until 2022, Keith consulted with targets and founders on Spacs, helped innovative technology companies raise necessary capital, and assisted executives and small companies grow their businesses.